FOR IMMEDIATE RELEASE
PRESS CONTACT:
Kate Fitzpatrick
T: 212-833-5444
E: kfitzpatrick@tjmartellfoundation.org
T.J. MARTELL FOUNDATION LAUNCHES PSA VIDEO FEATURING THE CAST OF CBS’ HOW I MET YOUR MOTHER
Cast Urges Viewers to Join the Fight Against Cancer
New York, NY – (January 11, 2010) – The T.J. Martell Foundation is pleased to launch its first public service announcement video featuring the cast of CBS’ smash hit show, How I Met Your Mother. “We’ve all had friends and family who have been affected by cancer, and we’ve got to find a cure,” says the cast in the video. “The T.J. Martell Foundation are leaders in the fight against cancer, and they need your help.”
The PSA video is the latest development in the T.J. Martell Foundation’s mobile giving campaign, in which supporters can text TJ to 90999 from their cell phones to have a one-time donation of five dollars added to their cell phone bills to support cancer research at eight leading hospitals across the country. The Foundation, which has provided over $240 million for cancer research in the past thirty-four years, is currently working to distribute the video via television and internet outlets nationwide.
The video can be seen at http://www.youtube.com/watch?v=Hq6fyqo4D34. How I Met Your Mother is now in its fifth episode on CBS. Tonight marks the celebrated comedy’s one hundredth episode.
For more information on T.J. Martell Foundation mobile giving campaign, events or the foundation in general, please contact the T.J. Martell Foundation at 212.833.5444 or please visit our web site at www.TJMartellFoundation.org
Join us on www.Facebook.com and view our videos at www.YouTube.com.
ABOUT THE TJ MARTELL FOUNDATION
The T.J. Martell Foundation for Leukemia, Cancer and AIDS Research was founded in 1975 by music industry executive Tony Martell and his colleagues, in loving memory of his son, T.J., who died of leukemia. It is dedicated to raising funds for the innovative initial and ongoing research for improved treatments and cures for leukemia, cancer and AIDS. The Foundation has provided over $240 million dollars for research through a variety of events including concerts, gala awards dinners, family day activities, golf tournaments, wine dinners, and walk-a-thons. Research facilities funded by the foundation include T.J. Martell Memorial Laboratories at Mt. Sinai Medical Center in New York City, Children’s Hospital Los Angeles, Frances Williams Preston Laboratories at the Vanderbilt-Ingram Cancer Center in Nashville, Memorial Sloan-Kettering Cancer Center, Columbia-Presbyterian Cancer Center, Massachusetts General Cancer Center, The Mayo Clinic and Winship Cancer Institute at Emory University. This year marks the 35th anniversary for the T.J. Martell Foundation.
ABOUT HOW I MET YOUR MOTHER
How I Met Your Mother is a comedy about Ted (Josh Radnor) and how he fell in love. It all started when Ted's best friend, Marshall (Jason Segel), dropped the bombshell that he was going to propose to his longtime girlfriend, Lily (Alyson Hannigan), a kindergarten teacher. At that moment, Ted realized that he had better get a move on if he, too, hopes to find true love. Helping him in his quest is his friend Barney (Neil Patrick Harris), a confirmed bachelor with endless, sometimes outrageous opinions, a penchant for suits and a foolproof way to meet women. When Ted meets Robin (Cobie Smulders), he's sure it's love at first sight, but destiny has something else in store. The series is narrated through flashbacks from the future. How I Met Your Mother airs Monday nights on CBS.
ABOUT MOBILE GIVING
A one-time donation of $5 will be added to your mobile phone bill or deducted from your prepaid balance. You will also receive up to 1 message per day from The T.J. Martell Foundation Alerts. Msg&Data Rates May Apply. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of The T.J. Martell Foundation by The mGive Foundation and subject to the terms found at www.mGive.com/A. To unsubscribe text STOP to 90999, for help text HELP to 90999.